BRAND DEVELOPMENT
Brand
Strategy
Identity
Development
Integrated
Planning
Promotion
Concepting
Resource
Alignment
I have a proven track record of managing fast growing and profitable companies, delivering year-over-year top line and bottom line growth. Within WPP, I built a New York-based branding and design company from the ground up, and managed a sales promotion agency network across multiple offices. For MDC, I doubled the Los Angeles office of a global social media agency in my first year.
I'm an expert in developing award-winning integrated marketing plans for companies of all sizes -- from sophisticated Fortune 500's to small, entrepreneurial firms.
I know how to consistently bring out the best in people and teams, inspire original and bold ideas, and deliver high-ROI value to clients, cultivating long-term, ongoing relationships.
I understand what the world of brands would look like if there were no such thing as traditional media advertising -- no television, no print ads, no radio. In other words, how all the points of contact along the consumer journey work to ensure that a brand’s salient messages resonate with consumers.
CLIENT EXPERIENCE
Retail, Hospitality, Real Estate
Cache
Cendant/Wyndham
Chase Bank
Chemical Bank
Corcoran
Extel
Hess
Kmart
Olive Garden
Passages
Pizza Hut
Stride RIte
TCBY
W Hotels
Westfield
Government, B-to-B,
Not-For-Profit
American Appraisal
British Airways Cargo
Discover L.A.
Intrepid
Kroll
Onsite Access
NYC DOS
NYS Lottery
Port Authority
Royal Mail
Spanish Trade Commission
UL
US Mint
Food, WIne & Spirits
Absolut
Barilla
BAT
Beringer
Coca Cola
Gallo
Food Network
Kraft
LVMH/Newton
MasterFoods
Procter & Gamble
Roman Meal
Seagrams
Health & Beauty
Joico
Johnson & Johnson
OD International
Poses For The People
Pharmacia
SlimFast
Urban Decay
Durables and Electronics
Aerobed
Canon
Dell
Duralee
Hasbro
Krups
Lenox
Mattel
Monsanto
Otterbox
Pantone
Panasonic
Topps